3 Top Ways to Promote your Business Corporate Event

Businesses whatever their size, will always have to promote themselves and get known amongst their local community, nationwide or globally. Corporate Events are an essential part of promoting your company and getting the word out about who you are and what service you provide.

In order to make your business, product or service known, you must promote you event in the best way possible. Here are 3 Top tips for promoting your companies corporate or hospitality event.

Press Releases

Using the media to create some followers. News does indeed travel fast, and a simple press release (PR) to a variety of publications, whether printed or online, can make a massive difference to the awareness of your corporate event or campaign.

Depending on who you are targeting and what the deadlines are, you may need to think about getting your press release out 2-3 months before the event is due to take place. However you can also do last minute press releases as well just weeks, days or hours before the actual target date which can be picked up quickly by local and national media.

Balloons Decoration Specialists

Balloons for events can have a dramatic impact on your companies corporate event. Not only do balloon designs and sculptures look amazing, but they are also a creative and eye-catching way of promoting your companies image, logo or brand.

At conferences and exhibitions, a host of balloons in corporate colours or printed with your strap line will give your business that wow factor to make you stand out from your competitors and make your business stick in their minds. If you are planning to open a new shop or promote a product, then a specially designed balloon sculpture will make a real impact.

You can also go the whole hog and organize an explosive pyrotechnic balloon explosion to open or close your corporate event with a bang and capture peoples attention. Your beautiful balloon creation can be as simple or elaborate as you require, but you can guarantee it’ll look spectacular.

Advertising

Make sure you get some advertisements out there to promote your corporate or hospitality function. Depending on your budget, this will vary but it could include adverts in the national or local press according to what sector you aim to attract.

Posters, leaflets and flyers can be distributed depending on the area you are targeting. Not forgetting the medium of TV and Radio which often proves to be a powerful but expensive advertising tool, however local radio or television stations at hospitals, colleges etc… may prove to be useful.

You, Your Business & Corporate Social Responsibility

Corporate Social Responsibility is defined as “the obligation of organizations to take an active part in improving society.” You are probably familiar with Tom shoes and that when you buy a pair of Toms they donate a brand new pair to someone in need. As their company has grown and offered other products to the consumer so has their giving program. In addition to shoes, they now donate eyewear, exams, and surgeries as well as fresh water where needed. What does your business do to help others in need? Do you donate time by volunteering in your community?

Over 90% of Fortune 500 companies run employee volunteering programs. Employers encourage volunteering and provide paid time off to employees who volunteer with nonprofits in their community. As a small business owner, you too can design a corporate social responsibility program. Your community thrives when people step up to volunteer.

Steps to Designing Your Business Social Responsibility Program

1. Review your budget – this means not just money but time. How much time can you afford to offer your employees each week or month to give back to the community through volunteering?

2. Select an organization that aligns with your values or has a mission you want to support. You will find a link to get you started at the end of the article. If you do not live in Onslow County you can do an online search for volunteer opportunities in your community.

3. Decide if you will close shop and volunteer as a group or if you will honor individual commitments.

4. Create a simple form to record the employee and volunteer opportunities.

5. Let your customers know what organizations benefit from your Business Social Responsibility Program. Share this information on your website, social media platforms and in a media release. Take photos and share.

Other ways you can be socially responsible is by engaging in environmental sustainability. This means honoring and conserving our natural resources. Does your business recycle soda cans, in cartridges, and used or unwanted equipment? Do you use green products that are environmentally friendly and safe for our water systems? I challenge you to take the time to think about this and see what modifications you can make to how you do business that will not compromise the quality of services you deliver. One way my business is conserving resources is by not printing documents that I want to read. I am a paper junky. However, I am curbing the printing and saving the documents online. Printing client files requires not only the use of electricity, ink, and paper but it also requires the use of cardboard or plastic when storing the files.

I invite you to be a change agent for your industry and business. Adopt a corporate social responsibility program. Give back to your community while conserving resources.

This is a link to get you started http://www.onslowcountync.gov/Administration/VolunteerOnslow.aspx

Boost Sales By Establishing Your Business’ Corporate Identity

The Importance Of Corporate Identity Have you ever wondered the first thing that comes to mind when a consumer thinks about your brand or company? Unless you haven’t worked on building a corporate image for your company, your company logo is the first thing that a consumer will remember.

Brand awareness is crucial to creating and enhancing your company’s market presence, and to maximize brand recognition. You need to apply strategies that will define the uniqueness of your company. A strong corporate identity is key to reaching your target audience. Quite simply, if they don’t know you exist, how will they buy from you?

Two of the most successful and cost effective brand awareness strategies used by businesses to give their company a distinct identity are:

· Professional Logo Design

· Corporate Identity Packages

How Corporate Identity Helps Small Businesses Establish Their Brand Most small business owners mistakenly think that creating a strong corporate identity is for big businesses only. Just because you have a small business catering to a small segment of the consumer market does not mean that you should not try different ways of expanding it. A distinctive corporate identity will help to establish your company image among suppliers, distributors, and above all, your potential customers.

Ideally, a good corporate identity package should include a business logo, a motto or company slogan, and other promotional materials such as letterhead, business cards, and envelopes. When you have your corporate identity package designed by a professional company, the graphic design artists will take care of important details such as the font to be used, icons, graphics, color and spacing of the text. Your corporate identity package will give your business the professional image it needs to win the trust of your customers.

Why You Need A Professionally Designed Logo – NOW! A professionally designed logo has several advantages:

  • Help in building your corporate image: Whether you are trying to get funding for your fledgling business or additional capital for an established one, it is important that your business looks professional. A professionally designed business logo, along with other marketing collateral, will help you to build a strong, professional image for your business.
  • Increase sales: Being associated with good brands is important to most customers – and the look and feel of the business can greatly influence their buying decisions, helping to boost your company’s sales.
  • Establishes credibility: A well-designed logo helps to convey to your target audience that you are established and strongly committed to your business as well as your customers.
  • Brand recognition: Usually people will remember a logo more readily than the name of the company itself. A logo is often synonymous with quality and trust (provided your company also has great service).

It is very important for your company to establish it’s corporate identity and brand image. Marketing works because many people become emotionally attached to brands. The key to remember is that it is not necessarily great customer service or innovative products that will bring new customers in the door. People make decisions to buy based on emotions – then they rationalize their decision. If you can remember this, then you can understand how important it is to include a professionaly designed logo and corporate identity package as part of your company’s overall marketing and branding strategy.